Video: Mobile Commerce

Mobile Commerce

As technology advances, a new generation of merchandising begins.  One in which, consumers can easily purchase goods by a touch of their fingers in nearly any setting. They wouldn’t have to physically be at the store or any where near it; it would only require a handheld device. This new form of buying and selling is called M-commerce. M-commerce or Mobile commerce is the purchase of goods using handsets that use software and run applications through internet use (Sadeh). Examples of mobile commerce are purchasing tickets, songs, software, hotel and restaurant booking, online gaming, and using GPS ("M-Commerce," 2008).

Mobile commerce has become a large part of how the world works right now. It is used for a variety of things such as business and personal use.

•  150-200% growth rate in mobile commerce in 2009 and over 300% growth rate in 2010.  
•  This is due to the acceleration of Smartphone adoption (Maher, 2010).
•  Handheld devices are miniature computing devices that are able to run many different applications ("What is Handheld?").
•  Examples of handheld devices that are used in M-commerce are usually cell phones especially the iPhone and Blackberry, PDAs (Personal Digital Assistants), GPS (Global Positioning System), Media players like the iPod, advanced calculators, and handheld game consoles such as the PSP 3000.

Benefits of Mobile Commerce:

•  it is easy to use.
•  it is highly convenient in a world where time is precious.
•  it is available in any setting at any time without having to physically go anywhere  (LaLalopoulosst, LaChochliourosst, & Spiliopoulou-Chochliourou).

Disadvantages:

•  risking their personal information such as their credit card number or even bank account information.
• Mobile devices have become so personalized that it is easy to be a victim of fraud or identity theft (Ghouri, 2009).
• Federal law protects from stolen credit or debit cards but cannot yet protect from online fraud and processing mistakes that customers risk when purchasing through M-commerce (Justin, 2010).

The Future of Mobile Commerce:

• Now facing a new generation in wireless called 4G or the Fourth Generation.
•  Will take place of the current 3G.
• 4G will comprise of faster transmission speeds to provide high-quality video in ‘real time’ (Nigam, & Silijerud, 2006).

 

Bibliography

Ghouri, A.M. (2009). Issues in m-commerce. Dawn.com, Retrieved from http://www.dawn.com.pk/wps/wcm/connect/dawn-content-library/dawn/in-paper-magazine/economic-and-business/issues-in-mcommerce-829

            The history of M-Commerce; it’s “birth” was in Finland. (Oct. 2, 2010).

            SMS (Short Message Service) technology a.k.a. texting. (Oct. 7, 2010).

Justin. (2010, August 24). With mobile commerce on the rise, consumer groups warn of security risks. Retrieved from http://www.mobilemarketingwatch.com/with-mobile-commerce-on-the-rise-consumer-groups-warn-of-security-risks-8838/

            Fed law cannot fully protect consumers in M-commerce from Fraud. (Oct. 2, 2010).

Lalopoulosst, G.K., LaChochliourosst, I.P., & Spiliopoulou-Chochliourou, A.S. (n.d.). Evolution of Mobile Commerce Applications . Encyclopedia.jrank.org. Retrieved October 2, 2010, from http://encyclopedia.jrank.org/articles/pages/6604/Evolution-of-Mobile-Commerce-Applications.html

            The advantages and disadvantages of Mobile commerce that impact society. (Oct. 2, 2010).

Maher, Rory. (2010). Mobile commerce growing rapidly this year, but still years from being mass-market. TBI Research, Retrieved from http://www.tbiresearch.com/mobile-commerce-growing-rapidly-this-year-but-still-years-from-ubiquity-2010-3

            Statistics of the growth rate of mobile commerce and usage of Americans. (Oct. 2, 2010).

M-Commerce. (2008). The it library. Retrieved October 2, 2010, from http://www.theitlibrary.com/techtutorials/m_commerce.html

            Services in M-Commerce such as internet access, SMS, MMS, Bluetooth, e-mail, etc. (Oct. 2, 2010).

Nigam, S., & Silijerud, P. (2006). What is 4G?. Searchmobilecomputing.com. Retrieved October 2, 2010, from http://searchmobilecomputing.techtarget.com/definition/4G

            4G technologies is the next generation wireless internet which would provide streamline videos. (Oct. 2, 2010).

Sadeh, N.M. (n.d.). Introduction: mobile commerce. Retrieved from http://mcom.cs.cmu.edu/

            Mobile commerce is the use of handheld devices to open up applications and programs through the internet. (Oct. 2, 2010).

What is Handheld? Searchmobilecomputing.com. Retrieved October 2, 2010, from http://searchmobilecomputing.techtarget.com/definition/handheld

            A handheld device is one that cannot run applications on itself without the aid of a program through the internet. (Oct. 2, 2010).